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“Mon Ami l’Aérosol” (My Aerosol Pal) – The image of aerosols
A unique market survey
• How are aerosols actually perceived ?
• What do consumers currently expect ?
• What are the advantages of the product and the possible psychological and cultural factors of reluctance to use it ?
The CFA was keen to provide the profession with these indicators through the survey conducted by QUALIPSY, an institute specialising in qualitative surveys, product testing and brand image evaluation.
You will find all the profiles of aerosol users, the advantages/restraints on use and the future changes planned for aerosols. Download the presentation of the analysis report.
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